Panasonic Festival Sponsorship
Inaugurated as Manila Fashion Festival in 2014, PMFF has been renamed in 2018, following the principal sponsorship of Panasonic. The teams have been working together for years in pursuit of highlighting innovation and diversity in the Philippine fashion scene.
Merging high fashion with high technology, Panasonic is a key collaborator of PMFF as it shifts its branding gears to lifestyle. The sponsorship aims to elevate the opportunities of the festival by combining creative storytelling through textile works with technological innovation.
Panasonic Beauty and Lifestyle Talks
Since 2018, PMFF has been conducting webinars along with its sponsors. This aims to share the trade insights on lifestyle, beauty, and business, for students, industry professionals, and retailers.